Reach is only worth what it converts. This calculator takes a campaign from delivered views through each drop-off stage. Click-through, landing conversion and average order value, then returns revenue, cost per acquisition and return on ad spend.
About the default values
The defaults are illustrative placeholders, not benchmarks, a 0.5% click-through rate and 2.5% conversion rate are plausible mid-range figures for organic social traffic, but real performance varies widely by vertical, offer and creative. Replace them with your own measured numbers. A model built on someone else's averages will mislead you in whichever direction those averages differ from your reality.
Reading the output
- ROAS above 1.0 means the campaign returned more revenue than it cost. Whether that is good depends on your margin, a 3.0 ROAS on 20% margins still loses money.
- CPA is the number to compare against your existing channels. If organic distribution beats your paid CPA at scale, that is the argument for shifting budget.
- Attribution caveat: organic placement drives a lot of unattributed lift. Searches, direct visits and app installs that never carry a click. A model like this systematically undercounts that. Treat the output as a floor, not a full picture.
Want to model a real campaign? Send your vertical and target reach and we will return a projected view range at a flat CPM you can plug straight into this.
Get a quoteSee also: the CPM calculator and the full pricing breakdown.