OCRO prices every campaign on a CPM basis, meaning cost per thousand views. You are billed against delivered views, not against hours, retainers, or a percentage of media spend. There is no minimum contract length and no monthly fee.
The three standard campaign types and their rates are below. All figures are the live published rates, not indicative ranges.
Standard rates
| Campaign type | Rate | Effective CPM | What it is |
|---|---|---|---|
| Music & sound placement | $200 / million views | $0.20 | Your audio used as the sound bed inside short-form content across the network. |
| Logo placement | $250 / million views | $0.25 | Your logo or watermark placed inside organic meme and clip content. |
| Clipping campaigns | $2,500 / million views | $2.50 | Your long-form content cut into clips and distributed across clip channels. |
| Custom / multi-format | Custom CPM | n/a | Blended campaigns, sustained always-on distribution, or bespoke vertical targeting. |
How this compares to paid social
The reason CPM is the right unit here is that it makes the comparison against paid channels direct. Meta and TikTok in-feed placements in competitive verticals typically clear in the $20 to $40 CPM range. Organic distribution through creator and meme page networks operates at a different order of magnitude because you are paying for placement inside content audiences already chose to watch, not for interruptive inventory.
What CPM does and does not tell you
A low CPM is only meaningful if the views are real and the placement is relevant. A campaign delivering a million views to an audience with no interest in your category is worse value than a smaller, well-targeted one. CPM is a unit of cost, not a measure of quality. Judge a network on view verification and audience fit as well as rate: ask for per-post delivery data before you commit budget. OCRO reports it on every campaign.
What is included
- Captioning, watermarking and posting handled in-house. You supply the asset, not the edit.
- Dashboard reporting with per-post view data, so delivery is checkable rather than asserted.
- Optional escrow via Escrow.com for campaigns where you would rather not pay a new vendor up front.
- Vetted placement across the partner network rather than an open sign-up pool.
What is not included
- Creative production from scratch. We distribute and adapt assets; we are not a full-service production studio.
- Guaranteed conversion outcomes. We sell verified distribution, not attributed sales.
- Paid media buying. This is organic placement inside creator content.
Estimating a budget
Work backwards from the reach you need. A brand awareness push for a product launch typically starts around 5 to 10 million views; a sustained always-on presence is usually planned monthly. Use the CPM calculator to convert a budget into projected views at each rate, or the campaign ROI calculator to model downstream revenue against a target CPA.
Want a quote for a specific campaign? Send the asset, the vertical, and the reach target, we will come back with a projected view range and a flat CPM.
Get a quoteFrequently asked
Is there a minimum spend?
There is no contractual minimum, but campaigns below roughly one million views rarely produce a readable signal, the sample is too small to tell distribution performance apart from normal variance.
What happens if a campaign underdelivers?
You are billed on delivered views. If a campaign does not reach the projected view count, you are not charged for views that did not happen.
Do you work with regulated verticals?
Yes. IGaming, sports betting and crypto are core verticals. See the iGaming marketing page for how compliance constraints are handled in those categories.