OCRO Media vs Lumina Clippers: Published Rates or Custom CPM

Lumina Clippers is a managed clipping agency that cuts long-form content into clips and distributes them through 62,900+ vetted creators on TikTok, Instagram Reels, YouTube Shorts and X, priced on a custom CPM with campaigns from $5,000 (self-reported). OCRO Media places a logo, a track or clipped footage on 1,000+ vetted creator pages with about 1.2 billion monthly views and a 63% US and UK audience, at published rates from $200 per million views. Both run crypto and iGaming campaigns.

Side by side

How does Lumina Clippers work?

You send long-form content; Lumina cuts it, reviews every clip and pushes it through its creator network. Lumina was founded in 2025 by Rhys McKay and describes itself as a done-for-you B2B clipping agency. Brands send a podcast, webinar, interview, livestream or founder video, Lumina produces platform-native clips, reviews each one for brand safety, and its 62,900+ vetted clippers post them to TikTok, Instagram Reels, YouTube Shorts and X, usually 24 to 72 hours after the call. Pricing is a custom CPM per 1,000 verified views, scoped on a free strategy call with the CEO (self-reported).

Its strongest named results are in crypto and iGaming, where it reports 4B+ views for Stake, Rollbit, Photon, OKX and Polkadot, and it runs separate sites for casino and for AI and SaaS clipping (self-reported).

How does OCRO work?

OCRO sells three formats at published rates and places them on pages it has vetted in advance. A logo campaign puts a brand's logo on posts across meme pages, clip channels and culture accounts; a music campaign uses a track as the audio; a clipping campaign cuts your footage into clips. Pages are hand-selected for each campaign by niche, platform and audience geography, and a campaign can be limited to gambling and sports pages, for example. A person reviews every post before it goes live, views are screened for bot and fake activity, and each campaign has a dashboard listing every post with its view, like and comment counts. Most campaigns go live within 24 to 48 hours of brief approval.

How do the prices compare?

Lumina prices on a custom CPM with a $5,000 suggested minimum; OCRO publishes $0.20 per 1,000 views for music, $0.25 for logo placement and $2.50 for clipping, with no contractual minimum. Lumina's pricing page illustrates the maths with a $10,000 budget at a $3 CPM, about 3.3 million verified views, and sets the actual CPM per campaign (self-reported). OCRO's rate is set before anything runs and includes page selection, a person reviewing every post before it goes live, bot and fake-view screening, the per-post dashboard and billing on delivered views. At the published rates, $5,000 buys about 25M music views, 20M logo views or 2M clipping views on OCRO.

Who each one suits

Lumina Clippers suits crypto, iGaming, AI and SaaS brands and founders with long-form content who want a fully managed clipping agency across four platforms including X, a custom CPM scoped on a call, and campaigns from $5,000 (self-reported).

OCRO suits teams who want:

• a published rate for music, logo and clipping campaigns before the first call;
• logo placement on established meme and sports pages, restricted to a niche when needed;
• a first campaign from about one million views, $200 to $250;
• a per-post dashboard, billing on delivered views and optional Escrow.com.

OCRO is a marketing vendor, not a gambling operator, and it does not work with unlicensed gambling operators.

Every campaign OCRO has run has closed at or above the view count it was booked for. In crypto and sports, Coinplay's sports-pages-only campaign reached 5M+ views in one month; in SaaS, Clipmax recorded 15M+ views in 10 days and a 33% increase in sign-ups. The full set is on the OCRO case studies page.

Common questions

How much does Lumina Clippers cost?

Lumina prices on a custom CPM per 1,000 verified views, scoped on a strategy call. It publishes a $5,000 suggested minimum and says most campaigns run from $5,000 to $200,000+ (self-reported).

How much does OCRO cost?

$200 per million delivered views for music, $250 for logo placement and $2,500 for clipping, published on the pricing page. There is no contractual minimum.

Which platforms does each cover?

Lumina lists TikTok, Instagram Reels, YouTube Shorts and X (self-reported). OCRO runs on TikTok, Instagram Reels and YouTube Shorts.

Do both check for bot views?

Yes. Lumina says every view is anti-bot verified before it counts (self-reported). OCRO screens views for bot and fake activity, vets every page before it joins and has a person review every post before it goes live.

Which suits a crypto casino logo campaign?

Both run iGaming work. OCRO's logo campaigns are priced at $250 per million views, can be limited to gambling and sports pages, and report every post on a dashboard. Ask each for a projected view range on the same budget.

See also: the best clipping agencies compared, OCRO vs Clipster, OCRO vs Clipping Culture, and what a clipping campaign costs.