A SaaS logo placement campaign for Clipmax delivered 15M+ views in 10 days. A music campaign for Tone Sinatra ordered 2.5 million views, delivered in 72 hours; the content went viral and reached 7.5 million. A sports-pages-only campaign for Coinplay delivered 5M+ views in one month. Two sound placement campaigns, for Auntie Boy and itscollective, delivered 3 million views in 11 days and 1 million views in 3 days. A logo placement campaign for an online casino, which asked not to be named, ordered 20 million views and delivered 25 million in 14 days.
The figures below are the delivered view counts from these six campaigns, taken from the OCRO dashboard.
| Campaign | Format | Views delivered | Time to deliver | Average per day |
|---|---|---|---|---|
| Clipmax | Logo placement (SaaS) | 15,000,000+ | 10 days | ~1,500,000 |
| Tone Sinatra | Music | 7,500,000 (2,500,000 ordered; went viral) | 72 hours (the order) | n/a |
| Coinplay | Sports pages only | 5,000,000+ | One month | n/a |
| Auntie Boy | Sound placement | 3,000,000 | 11 days | ~273,000 |
| itscollective | Sound placement | 1,000,000 | 3 days | ~333,000 |
| Online casino (not named) | Logo placement (casino) | 25,000,000 (20,000,000 ordered; went viral) | 14 days | n/a |
Clipmax: 15M+ views in 10 days
A logo placement campaign for a SaaS product. Pages across the network carried the Clipmax logo inside their own content, and the campaign passed 15 million views inside 10 days.
Clipmax recorded a 33% increase in sign-ups over the campaign. That is a sign-up figure for the product, not the music listener conversion described further down this page.
Mikael Olson of Clipmax said:
"Really appreciate what OCRO did for us! Results were delivered fast and on time. Content was high quality and they handled any questions I had during the process."
Tone Sinatra: a 2.5 million order that went viral and reached 7.5 million
A music campaign. The order was for 2.5 million views, delivered within 72 hours. The content then went viral and reached 7.5 million views, three times the order, with the extra views coming from the content spreading organically.
Tone Sinatra said:
"i enjoyed getting the content made and i think its cool, one of my (pinned) comments got over 800+ likes"
Coinplay: 5M+ views in one month on sports pages only
A niche-restricted campaign. Coinplay's content ran on sports pages only, rather than across the whole network, and delivered more than 5 million views in one month. It shows that a campaign can be held to one niche and still reach volume.
David Conti, CMO of Coinplay, said:
"OCRO really crushed it. We ran a clipping campaign and the deliverables blew our minds. Will be coming back again in the future"
Online casino (client not named): 25M views in 14 days
A logo placement campaign for an online casino. The client asked us not to publish its name, so we don't. Every other detail is reported as the campaign ran:
- Ordered: 20 million views.
- Delivered: 25 million views in 14 days, 5 million above the order, because several posts went viral.
- Pages: general-niche pages across the network, not a gambling-only page set. The casino logo ran inside everyday meme and clip content.
- Audience: 63% of views came from the US.
- Engagement: a 3% engagement rate across the campaign's posts, counted as likes, comments and shares divided by views. Short-form posts typically land between 1.5% and 2.5% on that measure, so this campaign ran above average.
An anonymised client, not an anonymous testimonial
Many websites show quotes from "a happy customer" or "a leading brand" that cannot be traced to any campaign. This is not one of those. It is a campaign record: the order size, the delivered total, the delivery window, the audience split and the engagement rate, taken from the same OCRO dashboard as the named results on this page.
What is withheld is the brand name, at the client's request. Casino and iGaming operators often keep their marketing vendors private, so we have not invented a name, a person or a quote to stand in for it.
Auntie Boy: 3 million views in 11 days
A sound placement campaign. The track was distributed across meme pages in the network, which used it as the audio bed on their own posts rather than posting an advertisement for it.
That distinction matters for music. A viewer scrolling past a meme is not deciding whether to listen to a song. They are deciding whether to watch a video, and the track arrives with it. Adoption across many accounts is what turns a placement into something the platforms treat as a trend.
Delivery ran at roughly 273,000 views per day across the window.
itscollective: 1 million views in 3 days
The same format, run faster. One million views inside three days, which works out at roughly 333,000 per day.
Speed is not automatically better. Concentrated delivery tends to help when a release date is fixed and the goal is to make the sound visible while attention is on the artist. Spreading the same volume over several weeks suits catalogue work better.
Rob of itscollective said:
"We really went viral. Even after the campaign ended tons of people started using our music in regular videos. Like seeing a unicorn."
What converted
Across the Auntie Boy and itscollective sound placement campaigns, 33% of listeners who heard the sound converted. Conversion here means a listener went on to engage with the track directly rather than simply hearing it inside someone else's video.
How to read that number
This is OCRO's own measurement, taken from our campaign reporting. We publish it because a number you can question is more useful than a claim with nothing behind it, and because you should ask every vendor in this category for the same thing.
If you are comparing us against another network, ask them how they define conversion before you compare their figure to ours. The word is used loosely across this industry and two vendors quoting the same percentage may be counting completely different things.
The same applies on this page. The 33% listener conversion on the music campaigns and the 33% increase in sign-ups for Clipmax measure different things: one is listener engagement with a track, the other is sign-ups for a SaaS product. Do not combine them.
What campaigns like these cost
Sound placement is priced at $200 per million views on our published rate card. At that rate, three million delivered views is $600 and one million is $200. Billing follows delivered views, so a campaign that reaches fewer people costs less.
Logo placement is $250 per million views, so $1,000 buys about 4 million logo views. Clipping campaigns are $2,500 per million views. Custom, multi-month and niche-restricted campaigns, such as sports pages only, are quoted individually.
For comparison, paid social in competitive categories generally clears somewhere around $20 to $40 CPM when it is available at all. That is a different product, built around ad targeting and attribution, and the gap in cost per view is large.
How to read these results
What the six campaigns show, and how the figures were recorded.
- They match OCRO's delivery record. Every campaign OCRO has run has closed at or above the view count it was booked for, and these six are no exception.
- They show delivery works at speed. Five of the six campaigns delivered inside 14 days or less, and the per-post data is available to check.
- The Tone Sinatra total includes organic spread. The order was 2.5 million views. The content went viral and reached 7.5 million, so the extra views came from the content spreading on its own. The same applies to the online casino campaign, which ordered 20 million and reached 25 million.
- Results depend on the asset. Music campaigns work best when the track suits being used underneath video, with a section that has a clear edit point for pages to build on.
- They span several campaign types. Music, SaaS and casino logo placement, and a sports-pages-only campaign, each run to its own brief.
- They come from the OCRO dashboard. Every figure on this page is a delivered count from OCRO's campaign dashboard, which lists each post so the numbers can be checked against the live accounts.
How these campaigns ran
- The network. 1,000+ vetted creator pages on TikTok, Instagram Reels and YouTube Shorts, with about 1.2 billion monthly views and a 63% US and UK audience. Pages are vetted for audience quality, posting cadence and brand safety before they join.
- Page selection. Pages are hand-selected for each campaign by niche, platform and audience geography. Campaigns can be restricted to one niche, as Coinplay's was to sports pages.
- Review. A person reviews every post before it goes live. Music posts usually carry the artist name and song title in the caption.
- Launch. Most campaigns go live within 24 to 48 hours of brief approval.
- Reporting. Each campaign gets its own dashboard link, listing every post with its view, like and comment counts, pulled from the platforms. Views are screened for bot and fake activity.
- Billing and payment. Billing follows delivered views. Payment is by crypto, PayPal, CashApp or bank transfer, and Escrow.com is optional, releasing funds only after delivery is confirmed.
How to check any vendor's numbers
Ask for a list of posts with individual view counts, not a campaign total. A total is a claim you have to accept. A list of posts can be opened and checked against the live accounts. This applies to us as much as to anyone else, and a vendor who will not provide it has told you something worth knowing.
Want a projection for your own campaign? Send the track or asset and the reach you need. You will get back a flat rate per thousand views and an expected delivery window.
Talk to usRelated reading
Clipping agency for mobile apps and SaaS
Logo and clipping campaigns for app and SaaS launches, with the Clipmax result.
Music promotion on TikTok and Reels meme pages
OCRO's music campaigns: how they run, $200 per million views, and results.
Logo clipping campaigns for brands
How logo campaigns run, $250 per million views, and results.
Clipping campaigns for brands and creators
Managed clipping at $2,500 per million views, and who it suits.
How to get your song on meme pages
Buying a campaign, choosing a network, and what to check first.
How songs spread through meme pages
The stages a track moves through, and where campaigns actually help.
Rates for every campaign type
Sound, logo placement and clipping, priced per thousand views.
Notes on these figures
- View counts are delivered figures recorded in the OCRO campaign dashboard and reported per post. Auntie Boy and itscollective agreed to be named.
- The 33% listener conversion figure for the music campaigns is measured by OCRO from campaign reporting. The 33% increase in sign-ups is a separate figure, for Clipmax's product over the campaign.
- Rates quoted are the published rates on ocromedia.com/pricing.html.
- The paid social comparison is a typical range for competitive categories and varies by market, season and targeting. It is an order of magnitude comparison, not a quote.