Two sound placement campaigns delivered 3 million views in 11 days and 1 million views in 3 days. Both ran the same way. Meme pages across the network included the track as the audio on their own videos, so the music reached people through content they had already chosen to watch.
Both artists agreed to be named. The figures below are the delivered view counts from those campaigns.
| Campaign | Format | Views delivered | Time to deliver | Average per day |
|---|---|---|---|---|
| Auntie Boy | Sound placement | 3,000,000 | 11 days | ~273,000 |
| itscollective | Sound placement | 1,000,000 | 3 days | ~333,000 |
Auntie Boy: 3 million views in 11 days
A sound placement campaign. The track was distributed across meme pages in the network, which used it as the audio bed on their own posts rather than posting an advertisement for it.
That distinction matters for music. A viewer scrolling past a meme is not deciding whether to listen to a song. They are deciding whether to watch a video, and the track arrives with it. Adoption across many accounts is what turns a placement into something the platforms treat as a trend.
Delivery ran at roughly 273,000 views per day across the window.
itscollective: 1 million views in 3 days
The same format, run faster. One million views inside three days, which works out at roughly 333,000 per day.
Speed is not automatically better. Concentrated delivery tends to help when a release date is fixed and the goal is to make the sound visible while attention is on the artist. Spreading the same volume over several weeks suits catalogue work better.
What converted
Across these campaigns, 33% of listeners who heard the sound converted. Conversion here means a listener went on to engage with the track directly rather than simply hearing it inside someone else's video.
How to read that number
This is OCRO's own measurement, taken from our campaign reporting. It has not been audited by a third party. We publish it because a number you can question is more useful than a claim with nothing behind it, and because you should ask every vendor in this category for the same thing.
If you are comparing us against another network, ask them how they define conversion before you compare their figure to ours. The word is used loosely across this industry and two vendors quoting the same percentage may be counting completely different things.
What campaigns like these cost
Sound placement is priced at $200 per million views on our published rate card. At that rate, three million delivered views is $600 and one million is $200. Billing follows delivered views, so a campaign that reaches fewer people costs less.
For comparison, paid social in competitive categories generally clears somewhere around $20 to $40 CPM when it is available at all. That is a different product, with targeting and attribution organic distribution does not give you, but the gap in cost per view is large.
What these results do and do not prove
Being clear about the limits is more useful than another superlative.
- They show delivery works at speed. Both campaigns hit their view targets inside a short window, and the per-post data is available to check.
- They do not predict your result. Music campaigns depend heavily on whether the track works underneath video. A section with no clear edit point performs worse regardless of how many pages carry it.
- They are two campaigns, not a sample. Two results in one vertical is evidence, not a benchmark. Treat them accordingly.
- They cover sound placement only. Logo placement and clipping campaigns behave differently and cost more.
How to check any vendor's numbers
Ask for a list of posts with individual view counts, not a campaign total. A total is a claim you have to accept. A list of posts can be opened and checked against the live accounts. This applies to us as much as to anyone else, and a vendor who will not provide it has told you something worth knowing.
Want a projection for your own release? Send the track and the reach you need. You will get back a flat rate per thousand views and an expected delivery window.
Talk to usRelated reading
How to get your song on meme pages
Buying a campaign, choosing a network, and what to check first.
How songs spread through meme pages
The stages a track moves through, and where campaigns actually help.
Rates for every campaign type
Sound, logo placement and clipping, priced per thousand views.
Notes on these figures
- View counts are delivered figures recorded in the OCRO campaign dashboard and reported per post. Both artists agreed to be named.
- The 33% conversion figure is measured by OCRO from campaign reporting and has not been independently audited.
- Rates quoted are the published rates on ocromedia.com/pricing.html.
- The paid social comparison is a typical range for competitive categories and varies by market, season and targeting. It is an order of magnitude comparison, not a quote.