OCRO Media vs Clouted: Page Network or Distribution Engine

Clouted is a distribution marketing company that runs clipping alongside UGC, influencer seeding, fan pages, viral stunts and paid ads, guided by an AI "Virality Engine", with 100,000+ creators and campaigns live in 24 to 48 hours (self-reported). OCRO Media is a managed network of 1,000+ vetted creator pages with about 1.2 billion monthly views and a 63% US and UK audience, selling music, logo and clipping campaigns at published rates from $200 per million views.

Side by side

How does Clouted work?

Clouted runs several distribution channels at once and uses AI to decide where the next dollar goes. For clipping, you send content, Clouted briefs its network, activates creators for your vertical, reviews every clip for quality and brand safety and has content live within 24 to 48 hours, tracked in a Clouted dashboard. Around that, it offers UGC programmes, micro and macro influencer seeding, fan page management, experiential stunts and paid amplification of breakout content, with its Virality Engine feeding results into a Distribution Intelligence layer (self-reported).

Clouted is operated by Clout Kitchen Holdings Inc., led by CEO and co-founder Justin Banusing, and its published work centres on music and entertainment, including ILLENIUM with Liquid State and a movie premiere campaign (self-reported).

How does OCRO work?

OCRO focuses on three formats and prices each one per delivered view. Music promotion uses your track as the audio on posts across the network, logo campaigns place your logo on posts, and clipping campaigns cut your footage into clips. OCRO hand-selects pages from its 1,000+ vetted meme pages, clip channels and culture accounts by niche, platform and audience geography, a person reviews every post before it goes live, and views are screened for bot and fake activity. Each campaign has its own dashboard listing every post with its view, like and comment counts, and billing follows delivered views.

How do the prices compare?

Clouted does not publish pricing; OCRO publishes $200 per million delivered views for music, $250 for logo placement and $2,500 for clipping. Clouted reports 3x overdelivery against the target CPM on its ILLENIUM campaign (self-reported). OCRO's rate includes page selection, a person reviewing every post, bot and fake-view screening, the per-post dashboard and billing on delivered views. With no contractual minimum, $500 buys about 2.5M music views, 2M logo views or 200K clipping views, and $1,000 buys 5M, 4M or 400K.

Who each one suits

Clouted suits music, entertainment, gaming and consumer tech teams who want clipping as one part of a wider programme that also covers UGC, influencers, fan pages and paid amplification, across four platforms including X (self-reported).

OCRO suits teams who want:

• a known price per million views for each format before the first call;
• a track or logo placed across established meme pages, clip channels and culture accounts;
• a first campaign from about one million views and a live campaign within 24 to 48 hours of brief approval;
• a per-post dashboard, billing on delivered views and optional Escrow.com.

Every campaign OCRO has run has closed at or above the view count it was booked for. Music results include itscollective (1M views in 3 days), Auntie Boy (3M views in 11 days) and Tone Sinatra, who ordered 2.5M views and reached 7.5M after the content went viral. The full set is on the OCRO case studies page.

Common questions

How much does Clouted cost?

Clouted does not publish pricing on its website. Campaigns are scoped after you get in touch.

How much does OCRO cost?

$200 per million delivered views for music, $250 for logo campaigns and $2,500 for clipping campaigns, published on the pricing page, with no contractual minimum.

Is Clouted a clipping agency?

Clipping is one of seven services Clouted lists, alongside UGC, influencer seeding, fan pages, viral stunts, performance ads and distribution intelligence (self-reported).

How fast does each launch?

Clouted states 24 to 48 hours from brief to live (self-reported). Most OCRO campaigns go live within 24 to 48 hours of brief approval.

Which one fits a song release?

Both run music work. Clouted builds wider release programmes. OCRO's music promotion puts the track on posts across the network as the audio at $200 per million views, reported post by post.

See also: the best clipping agencies compared, OCRO vs The Clip Ship, OCRO vs Spade Clipping, and what a clipping campaign costs.